Customer retention

Relationships between producers and retailers are often characterised by conflicting interests of the players, by intensive negotiations and even confrontation. Manufacturers that come from a relative position of strength in their own markets, have the option to establish programmes to increase major retailer retention. This special relationship with the largest retail groups opens up new strategic options for both sides as well as challenges for other producers.
Joint marketing activities based on reciprocal agreements provide both parties with additional market potential - the market itself does not change but marketing becomes more sophisticated, with a higher return on investment.
SEMPORA consultants have helped many industrial producers and service businesses to successfully develop and implement customer retention programmes.