Consumer Goods

There are many challenges for consumer goods manufacturers’ medium-term market strategies: the growth of online/mail order retailers, the rise of  the discount sector and continuous penetration of  private labels in nearly all market segments. The internet leads to better informed consumers with higher demands for quality, value for money and the sustainability of products.
SEMPORA’s consulting expertise in supporting retail and FMCG senior management deal with these issues is based on more than two decades experience and over 100 projects in the sector. SEMPORA has helped develop market-winning strategies for international FMCG companies in both the food sector (including confectionery, alcoholic and non-alcoholic beverages, frozen food, dairy and health food) and the non-food sector (cosmetics, body care, household cleaning, and detergents, for example).

Strategy

• Development of innovative business models
• Growth strategies in Out-of-home markets (out of home?)
• Commercial Due Diligences
• Poster Merger Integration
• European Growth Strategies
• Sustainability / CSR strategies
• Acquisition support & market screening

Marketing

• Development of value-add strategies
• Innovation management
• Range / portfolio strategies
• Brand positioning
• Marketing efficiency

Sales

• Pricing, trade terms and condition systems
• European pricing strategies
• Reorganisation of sales functions
• Increasing the sales force effectiveness in retail and out-of-home markets

Market leading manufacturers and retailers can rely on our longstanding experience and knowledge base in consumer goods markets to help them develop and implement new strategies.

Contact: Thomas J. Golly