Health Care

Health care markets are confronted with continuous change, often triggered by new rules & regulations as well as ever increasing health care demands. Market players constantly have to adapt to change and strategically re-align their business models. SEMPORA Consulting has supported many different players in the health care market: pharmaceutical companies, diabetes care specialists, producers of wellness and health care products, pharmaceutical wholesalers, pharmacy co-ops, mail order / online pharmacies, international retailers as well as hospitals and clinical service providers.

Typical engagements include:

Strategy

• Development of new business models and new business areas (manufacturer and retail side)
• New market strategy
• Development and implementation of a pharmacy franchise / chain
• Franchise solutions for hospitals
• Private label strategies for manufacturers and retail
• Transaction services: identifying acquisition prospects and commercial due diligence
• Market analysis and benchmarking of 15 European health care markets

Marketing

• New product launch and brand positioning
• Portfolio Management (OTC/RX)
• Preparation & implementation of RX/OTC switches
• Customer retention programmes (B2C)
• Optimisation of marketing efficiency
• Social media strategies
• Sustainability strategies

Sales

• Increased sales force effectiveness through a new, potential-focused segmentation and new market concepts
• Price strategies and reorganisation of trade terms & conditions systems
• Multi-channel management
• Mass market distribution of OTC products
• Mail order / online strategies for manufacturers
• Establishing key account structures
• Reorganisation of sales teams
• Customer loyalty programmes (B2B)
• Category management

SEMPORA Consulting strives to help its clients to develop innovative, future-oriented-concepts aimed at building a competitive advantage in the market place. Our own health care market studies and a detailed understanding of the European health care market, together with expertise in mass market channels underpin this ambition.

Contact: Arnt T. Brodtkorb

SEMPORA Market Survey

The UK pharmacy market 2010/2011