Retail

Customers decide on where they want to buy even before they have made a product choice. Online or traditional mail order? Mobile internet? Or high street, physical retail outlets?
Retailers constantly face this challenge and need to update and re-align their market approach in line with changing consumer behaviour.
The dynamic growth of online sales alone is already a strong signal to senior management:

Many consumers are multi-channel shoppers. Retailers have to follow their customers. Many bricks & mortar retail concepts cannot easily be transferred to an online-offering as the business models for market success may differ strongly. In addition, new competitors enter the market as they discover online as a further sales channel and seek out higher margins and new marketing opportunities.

SEMPORA Consulting supports its retail clients in optimising performance through existing trade channels and in conquering new channels and markets.

Recent project engagements include:

• Development of a new market entry strategy for an established multi-channel retailer
• Development and implementation of a high street franchise system for a leading online / mail order retail brand
• New channel concept for market leading retailers
• Reorganisation of franchise systems and outlets for retail chain
• Adapting the business model of a online-retailer to the challenges of mobile commerce (m-commerce)
• Development of a franchise and co-op retention programme for a market leading retailer
• Development of an e-book strategy for a high street retailer

Contact: Ulrich Zander