Design and implementation of a franchise programme in the pharmacy market


  • Leading European mail order pharmacy company


  • Development of a multi-stage franchise programme
  • Expansion of physical channel through new pharmacies
  • Improve brand awareness


  • Definition and internal development of complete franchise system
  • Establishment of performance measures for franchisor and franchisees
  • Project management of franchise programme launch, setting up around 100 franchisees in the first year