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Arnt T. Brodtkorb
Ulrich Zander

Healthcare

Healthcare markets are confronted with continuous change, often triggered by new rules & regulations as well as ever increasing health care demands.

Market players constantly have to adapt to change and strategically re-align their business models. SEMPORA Consulting has supported many different players in the healthcare market: pharmaceutical companies, diabetes care specialists, producers of wellness and healthcare products, pharmaceutical wholesalers, pharmacy co-ops, mail order / online pharmacies, international retailers as well as hospitals and clinical service providers.

Typical engagements include:

Strategy

  • Development of new business models and new business areas (manufacturer and retail side)
  • New market strategy
  • Development and implementation of a pharmacy franchise / chain
  • Franchise solutions for hospitals
  • Private label strategies for manufacturers and retail
  • Transaction services: identifying acquisition prospects and commercial due diligence
  • Market analysis and benchmarking of 15 European health care markets

Marketing

  • New product launch and brand positioning
  • Portfolio Management (OTC/RX)
  • Preparation & implementation of RX/OTC switches
  • Customer retention programmes (B2C)
  • Optimisation of marketing efficiency
  • Social media strategies
  • Sustainability strategies

Sales

  • Increased sales force effectiveness through a new, potential-focused segmentation and new market concepts
  • Price strategies and reorganisation of trade terms & conditions systems
  • Multi-channel management
  • Mass market distribution of OTC products
  • Mail order / online strategies for manufacturers
  • Establishing key account structures
  • Reorganisation of sales teams
  • Customer loyalty programmes (B2B)
  • Category management

SEMPORA Consulting strives to help its clients to develop innovative, future-oriented-concepts aimed at building a competitive advantage in the market place. Our own healthcare market studies and a detailed understanding of the European health care market, together with expertise in mass market channels underpin this ambition.

Francis Prosser

Insights

The UK pharmacy market 2010/11
SEMPORA Market Survey

OTC Profit Boost
8 weeks make a difference

OUR CLIENTS

Aboca

Alliance Healthcare

Aliud Pharma

ConvaTec

Bayer

Bionorica

Engelhard

Hermes Arzneimittel

DocMorris

Dr. Kade

Dr. Willmar Schwabe

Colgate / Gaba

GlaxoSmithKline

Grünenthal

Leo Pharmia

Mc Kesson

Merz

Novartis

Nutricia

Nycomed

P&G

Phoenix

Pfizer

Roche

Sanofi

Shop Apotheke

Ursapharm

Weleda