Overhaul of Pricing, Terms & Conditions for OTC product company


  • International market-leading manufacturer of OTC pharmaceutical products


  • Assessment of existing terms and conditions across the customer base
  • Future-oriented realignment of the system to product and sales channel strategies for the mass market
  • Improved performance measurement and sales results
  • Reduction in costs of terms


  • Implementation of new trade terms - matched to the performance of the trading partner or wholesale customer
  • Reduction in non-standard trade terms – segmentation according to product and brand priorities
  • Cost of terms reduced by 2%
  • Additional profitability increase due to increased sales results incentivised by new terms