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Thomas J. Golly

CONSUMER GOODS

There are many challenges for consumer goods manufacturers’ medium-term market strategies: the growth of online/mail order retailers, the rise of  the discount sector and continuous penetration of  private labels in nearly all market segments. The internet leads to better informed consumers with higher demands for quality, value for money and the sustainability of products.

SEMPORA’s consulting expertise in supporting retail and FMCG senior management deal with these issues is based on more than two decades experience and over 100 projects in the sector. SEMPORA has helped develop market-winning strategies for international FMCG companies in both the food sector (including confectionery, alcoholic and non-alcoholic beverages, frozen food, dairy and health food) and the non-food sector (cosmetics, body care, household cleaning, and detergents, for example).

Strategy

  • Development of innovative business models
  • Growth strategies in Out-of-home markets (out of home?)
  • Commercial Due Diligences
  • Poster Merger Integration
  • European Growth Strategies
  • Sustainability / CSR strategies
  • Acquisition support & market screening


Marketing

  • Development of value-add strategies
  • Innovation management
  • Range / portfolio strategies
  • Brand positioning
  • Marketing efficiency


Sales

  • Pricing, trade terms and condition systems
  • European pricing strategies
  • Reorganisation of sales functions
  • Increasing the sales force effectiveness in retail and out-of-home markets


Market leading manufacturers and retailers can rely on our longstanding experience and knowledge base in consumer goods markets to help them develop and implement new strategies.

Francis Prosser

OUR CLIENTS

Capri-Sonne

DocMorris

FrieslandCampina

Geohumus

musicMagpie

Nestlé Schöller

Otto Group

Reh Kendermann

Rabenhorst

Shoppers Drug Mart

Ticket Online

Wild Flavors

Witt Gruppe

Wrigley

Zur Rose

Insights

Targeted Product Sampling
How to boost Brand Awareness and ease Market Introduction on Consumer Goods

Retail

Customers decide on where they want to buy even before they have made a product choice. Online or traditional mail order? Mobile internet? Or high street, physical retail outlets?
Retailers constantly face this challenge and need to update and re-align their market approach in line with changing consumer behaviour. 

The dynamic growth of online sales alone is already a strong signal to senior management:
Many consumers are multi-channel shoppers. Retailers have to follow their customers. Many bricks & mortar retail concepts cannot easily be transferred to an online-offering as the business models for market success may differ strongly. In addition, new competitors enter the market as they discover online as a further sales channel and seek out higher margins and new marketing opportunities.

SEMPORA Consulting supports its retail clients in optimising performance through existing trade channels and in conquering new channels and markets. Recent project engagements include:

  • Development of a new market entry strategy for an established multi-channel retailer
  • Development and implementation of a high street franchise system for a leading online / mail order retail brand
  • New channel concept for market leading retailers
  • Reorganisation of franchise systems and outlets for retail chain
  • Adapting the business model of a online-retailer to the challenges of mobile commerce (m-commerce)
  • Development of a franchise and co-op retention programme for a market leading retailer
  • Development of an e-book strategy for a high street retailer

Insights

Mutichannel Retailing
Online Marketplaces